How To Master a Game Of Chess and Web Design with a Little Strategy

How To Master a Game Of Chess and Web Design with a Little Strategy

I grew up playing chess with my dad. Anyone that has played the game of chess beyond just a hobby knows that strategy is involved. A similar strategy is used in web design which in the end can only result in a win, a stalemate, or a checkmate assuming, of course, no one knocked over the board during the game.

You might be thinking how in the world am I correlating web design with the game of chess?

Let me explain.

In chess, you open the box and pull out a checkered board. Similarly no matter the design there is a framework or wireframe involved. One thing that is constant between the two is change is expected, the strategy is required, and adapting to both many times is through A/B testing also known as trial and error.

Always play with a plan. Playing with a bad plan is a LOT better than playing with no plan whatsoever.


While the most plentiful of pieces they are also the least useful beyond interference. Pawns provide a level of protection similar to that of the infantrymen in a battle. If nothing else they play a critical role in protecting from attack and used for a strategic advantage during the game chess.

Keep Moving

Pawns, just like in business can only move in one direction, forward. There is no option of retreat or even redirection. In web design the same approach is used, a designer is always having to stay ahead of the trends. Constantly push for inspiration and not letting moss grow under your feet.

Some tips to be able to maintain this kind of mindset:

  • Always keep up on trends, not because they are cool but because they help your clients remain relevant.
  • Stay abreast of your clients and their needs and be proactive in offering services that can benefit their strategy.
  • Only overhaul your clients’ website if they will have a better user experience, else there is no room for retreat.

Sacrifice is Your Responsibility

One duty of both a pawn and a web designer (or at least a good one) is the willingness to have a servant’s heart. Being the servant means letting go of your pride and giving for the greater good. Many times this comes in the shape of being willing to let go. Letting go of the work you put into a project knowing that the design no longer benefits the client as it once did. This can be hours of time, blood, sweat, and tears washed away with the press of a button when a redesign is in order.

Some tips on how to be sacrificial:

  • Take into consideration the client’s wants over their needs. Many times they are experiencing shining object syndrome versus the actual need for the site.
  • Think simpler, less is more. Provide your clients with more real estate on their website with fewer distractions and more value.
  • Design the website the right way the first time, this means implementing SEO, making it responsive, adding analytics the first time around.


Knights are used as one of the more strategic pieces with the ability to move forward a couple of spaces and over one as well as being able to jump over chess pieces. Many times knights are used in creative, sometimes elusive attacks that have benefits of its own.

Knights of the Round Table

The Knights of the Round Table were legendary characters from the stories of King Arthur. They were not just any knight, they were the best of King Arthurs Court. They were called the Knights of the Round Table because the table they met at was round rather than your normal rectangle table. Their level of uniqueness and creativity is something we as web designers share.

Web designers are creatives, we are unique in nature in our ability to solve problems is something we take for granted as do many of our clients. We take our creativity as an innate ability to navigate through complex problems and side-step problems that would be complex for someone else.

Some ways to be legendary like a knight:

  • Remember why you started, stick to the morals and values that you have built your agency on.
  • It is okay to borrow but never steal, web designers especially those that work in opensource environments give credit where it is due.
  • Figure out what you stand for, offer what you are comfortable offering. You are the right designer for some people, not all people.

Bands of Bravery

Knights are known for their bravery and honor, characteristics one can hope their web designers possess. Web design agency owners must be not only brave but also compassionate. Possessing the ability to face difficulties with not only determining the best processes to implement but also how to face difficult times without compromising their standards.

Some tips on being nimble like a knight:

  • Knights rarely fight alone, be willing to share the load, and find resources to shore up in areas that you may not necessarily be an expert.
  • Competition builds character and collaboration builds a team, both of which make a web designer better at their trade and how they serve their clients.
  • Criticism happens, many times from a client. Don’t take it personally, instead use it as a tool for growth and improvement.


Bishops is a sneaky piece on the board always looking for a straight path to the opponent’s next move. Unlike other chess pieces, the bishop moves either direction diagonally across the board as long as it has no other pieces in its way. Also the bishop cannot cross colors assigned, similarly as agency owners pick vendors and stick with them until proven otherwise.

Resiliency is Vital

Web designers are subject to disagreements of opinions both with their clients, vendors, and even staff. One thing we must learn early on is not only how much we can handle but also how to bounce back when others won’t. Sometimes design projects get scope creep that will defeat a person or a client that can never

Image of a businessman in dark suit playing chess

Some tips on how to comeback:

  • Seek advice from others when you are in a bind. Collaborators can be a great sounding board as they likely have experienced similar hurdles.
  • If something does not go as planned, look for options that would fulfill the same desired result.
  • When you get feedback from a client, take it with a grain of salt as a lesson rather than an insult.

Faith Crosses Barriers

As you knwo the bishop generally relates to one of faith. While faith may not be required for some web designers, we at HeartWired feel differently. Faith is what we believe helps us make decisions every single day as well as give us the reason to serve the way that we do at our agency. If you lack faith in the why as well as the how, you are destined to have lesser an outcome in our opinion.

How to build and share your faith in your work:

  • Make every single project one that you would be proud of and amplifies not only your gifts and talents but those of your clients.
  • Be transparent and compassionate to all that you serve. Speaking of serving, that is why you should be in business in the first place.
  • While mistakes happen to all of us, one thing as a business owner is learning how to own your mistakes and move on.


Rooks are pieces of strength and can move across the board both vertically and horizontally. They are only impeded when another chess piece blocks its way as it generally can not jump over other pieces. One thing that the rook always has over all the other pieces is stability and endurance. Web designers also require the same similar traits.

Helping Others is Strength

One thing the rook does exceptionally well is it assists other pieces on the board both on offense and defense. Creatives also have to learn to work well with others as well as help those in need. Building a website is only one small piece of the overall strategy behind building one. The website is never for the person building or even the person buying it, but it is for those who use it. Finding ways to help others matters most when it comes to designing a website correctly for the user.

chessboard-with-laptop-web-design, responsive web design strategy

Here are some tips on how to help others:

  • Check your work, again check your work. Nothing is worse than a buggy or unattractive, nonfunctional website.
  • Make the website accessible to everyone. While many business owners may find this to be unnecessary, a good web designer should make it a priority.
  • Keep it simple. By keeping the site simple, you will improve the user experience as well as things like load time, usability, and ease of navigation.

Design with the User in Mind

A rook is also known as a castle or fortress, a building or structure of strength and stability. Your web design should have a similar structure and resistance to penetration or vulnerability. Making sure the site is secure, built with clean code, and if using WordPress making sure the core, as well as the plugins, stay up to date. Every day websites are attacked as castles once were built as a defense mechanism so should your site be built.

Ways to secure your site to protect the users:

  • Update plugins, code, and anything applicable to code vulnerabilities or security risks.
  • Create a website that is both user friendly and easily maintained by the owner, unless you provide maintenance for them (recommended practice).
  • Build the site on a reputable code base that provides the capability to adjust as needed to ensure the user and their data is secure.


The queen, she can move in mysterious ways, in all directions for any distance. She spans the board with her power and grace, her sole job is to protect the king. Power can come with a price, losing her during a chess game can be a fatal blow. Misusing your power as a web designer can cause a similar fate. Our profession is full of power-hungry designers that manipulate their vendors and clients any way they can, don’t be one of them.

Amateur or Pro at Chess or Design

One of the quickest ways to decide between an amateur and a professional whether in chess or web design is the way they handle things in the heat of battle. Sure technically speaking as a designer you hold most of the power when it comes to a client’s website. Not only are you creating many times proprietary code that would be difficult for the average user to understand. You also use web calls, integrations, APIs, and other tricks of the trade that combined create an arsenal of tools. With all this ‘power’ comes great responsibility.

Image of a businessman in dark suit playing chess

Ways to be a professional at all cost:

  • Educate yourself on the latest trends, be transparent on your abilities. Your client will figure out quickly if you were blowing smoke to get the job.
  • Do your homework before the first line of code. Knowing your client and their audience will allow you to provide a website that matters.
  • Know your potential as well as your limits. Be willing to outsource what you do not know and admit when something just won’t work as planned.

Power Comes with a Price

Just because someone possesses the power to hold over someone else that does not mean they should use it. If a client gives you carte blanche to create their site as well as host and maintain it, that does not give you the leverage you might think. Unlike the queen who can run the chessboard as she wills, a designer does not have the same liberties, or at least should not act as if they do. So many designers use hosting or even development as leverage that they end up holding their clients hostage rather than helping.

Ways to ensure power is equally distributed:

  • Give your client access to their website to the level they are comfortable when the design is complete and paid in full.
  • Offer to educate your clients to use their website. This can come in the form of 1 on 1 tutorial, YouTube videos, blog posts, and much more.
  • Be honest with your client, if things are not going as planned don’t walk away without at least trying to find common ground.


We all bow to the king, okay not all and only in some countries. On the chessboard, the king is the most important piece on the board, yet is relatively weak. Avoiding capture in the game of chess is ultimately the strategy that keeps him alive at the end. Prevention goes a long way to avoid disaster, the same can be said for web professionals.

Building the Vault of Trust

Web designers have a large amount of responsibility that many never think of when it comes to creating a website. Our job, while in part is to create beautiful designs involves much more. We are expected to protect credit card information, passwords, access to databases, and other personal information. Failure to protect the items we are entrusted with can cause a loss in reputation or worse. Creating that trust can take time, but can be lost in a moment just like your king.

red king chess piece on black and white chessboard

Some tips on how to gain and keep trust:

  • Limit the number of interactions on the website that require sensitive data to either be submitted or exposed.
  • Price yourself competitively and fairly, do not retain credit card information on your own server or PC. We recommend using a third party.
  • Secure all sites you create with appropriate spam and malware protection and require all sites that you host to also utilized encryption and an SSL.

One responsibility of a king is to know when it is time to surrender. In chess this comes in the form of a checkmate when the king has no options that won’t result in a loss. Web designers occasionally run into similar circumstances with either projects or even clients. One thing to always keep in mind when working with people in any capacity, there can be impasses that arise, it is how you handle them that matters.

Ways to know when it is time to resign:

  • You can resign your project at any time, just make sure that if you do that you have an ironclad contract and a darn good reason.
  • Some projects are just not worth the battle and whether it be scope creep, unreasonable expectations sometimes enough is just enough.
  • Clients from hell do exist, it is okay to fire them or yourself if you get one.

Game Set Match

While web design is a game of strategy similar to chess, it has its differences. There is good and bad or light versus dark in design as in chess. This battle can be strategically managed with proper planning and keeping your eye on all the moving pieces. Personally I am thankful for the hours and sometimes days of playing chess with my dad as a kid. That experience prepared me to have the patience, endurance, and thoughtfulness that is required to be a web design professional.

checkmate, king knocked over on chessboard after playing a game of chess

Strategy Matters

Anyone that has played chess knows that you are constantly having to strategize for what could happen. This is true in website development as well. Having a plan for what could happen along with the agility to react helps you provide next-level service. A well thought out web strategy can separate you from the pack when a client is shopping around for solutions.

As in chess being able to visualize your web project early on allows for lining up the next few moves. Usually, this starts with a discovery session where you get the background of not only the project but the why behind it. Then if applicable mock-ups and wireframes are created to determine the best plan of action. Piece by piece you knock a step off the board until your project is completed. Once your client declares checkmate, the site goes live and with any luck declares you the “grandmaster of web design”.

How To Use Your Website To Make A Lasting Impression On Your Customers

How To Use Your Website To Make A Lasting Impression On Your Customers

So you run a small business or perhaps you are looking to start one. Want to know one of the best ways to make a lasting impression on your customers? It is not just your logo or your website, its how you use your website that matters.

There are some changes, many times simple ones that can make the world of difference to your customers. We will share some ways you can tweak your current website so that it resonates with your customers.

Ways to use your website to make a lasting impression:

Storytelling – We are not talking about your about page, or even your bio. Truth be told your customers many times never even read those pages. Your story should be transparent as well as compelling. Sharing your company’s story should be weaved throughout your website in a way that it is remembered even if your site is not.

Credibility – A website many times is the first ‘impression’ a customer will have of your business. Making your website visually attractive and professional will go a long way. When your website message is clear and compelling with great content visitors will begin to trust you. Provide content that is relevant to your industry and leverages your expertise will make a lasting impression as you become their go-to resource.

Call to Action – Your customers come to your site for a purpose. With that purpose in mind, it should align with your ask. Your ask should be clear and placed appropriately where they are looking. Your call to action should be in several places on the homepage of your site. Make sure you place your call to action at the top of the page, the middle of the page as well as towards the bottom. Doing so will give your customers different opportunities as well as reminders to take action.

Homepage – Unless you are utilizing landing pages for promotions or lead generation, the most visited page of your site is your homepage. You have only a few seconds to make a lasting impression on your homepage. It needs to be clean, eye-catching. Your homepage should provide relevant information that your customers are looking for. This is your place to really shine and set yourself apart from your competition. You should use your homepage to briefly tell them the solution you are providing that solves their problem.

Make it Easy – No one wants to visit a website that is hard to navigate. Make it confusing or cumbersome and they will never stick around for your compelling message or anything else. Use the navigation menu appropriately and keep it simple. Your customer is looking for information about the products or services that you sell. They are not interested in being bombarded with popups or irrelevant information that does little beyond confuse and irritate the visitor.

Put in the Work – Make your website one that stands out from others. This will entail more time, budget, and effort. Planning the design in an insightful user-friendly way will make a lasting impression. It should be an enjoyable experience for your customers rather than a task. Use the latest in design features, don’t be afraid to adjust, do some A/B testing to see what works. Your website represents you and your brand and you put so much hard work into creating your brand, your website should also represent the same level of work.

Accessibility – Everyone says that ‘everyone is not your client’ right? That does not mean that everyone should not be able to use your website. When you make your website accessible and user-friendly to everyone, you show that your business cares. Even if your customer does not have an accessibility issue, they will take note that you put forth the effort to make the website usable by anyone of any capability.

Interested in learning more about how to use your website to make a lasting impression on your customers? We at HeartWired are happy to discuss ways that you can improve your website and its messaging. Schedule a complimentary discovery session today to discuss. If you are completely happy with your website and its message that is great as well.

Intellectual Property: Expectation vs. Reality

Intellectual Property: Expectation vs. Reality

Intellectual property is a hot topic, especially for web designers and other creative professionals. Clients want to own their ‘product’. Web designers create the design with assumed copyright when published. For some clients, they may want a different level of protection. Clients have filed to obtain a copyright, submit patents, trademarks, or other protections.

We have compiled an overview of some of the ways you can protect your intellectual property online. As creatives, we do our best to protect the integrity of what we design, even with that there are limitations. There are also attorneys that will be happy to help if you need further guidance.

Web Designers that use “open source” platforms such as WordPress, while there is assumed copyright protecting the design and code. It is understood that the code and design can be essentially copied and used elsewhere, hence the term “open source.”

Open source is a term that originally referred to open source software (OSS). Open-source software is code that is designed to be publicly accessible—anyone can see, modify, and distribute the code as they see fit. ~ Red Hat

What is a Copyright?

Copyrights are stated protections that are granted to the original authors of certain types of work, generally for a limited amount on time. As web designers, there is assumed copyright that protects the intellectual property upon publishing. According to the Government, “Under the copyright law, the creator of the original expression in a work is its author. The author is also the owner of copyright unless there is a written agreement by which the author assigns the copyright to another person or entity, such as a publisher. In cases of works made for hire, the employer or commissioning party is considered to be the author.”

What about Patents?

Patents generally protect inventions. While you might be working with a client that has a patent. Usually, web developers themselves would not be inventing anything. Yet, if you do or are involved in a project that is, you want to be sure that the patent that is filed, which lasts for twenty years is truly of your client’s or your own invention. Keep in mind that only the invention itself gets a patent not the idea of one.

How do Trademarks Differ?

Trademarks serve one main purpose and that is to protect your ‘brand’ from being stolen. This could include things like your logo, name, and other features associated such as taglines, packaging, even custom fonts or designs. If you intend to file for a trademark, we recommend that you do so in the early stages. That way you have the protection before you get noticed and someone else has the opportunity to use it before filing.

So What Do These Have to do with Intellectual Property?

It is important that a business, nonprofit, or even an entrepreneur with an idea, protects themselves early on. While we would like to think that people are not malicious. We need to make sure to look after ourselves before someone steals our work out from under us. Understanding the differences in the protections available will help defend you against it from being stolen. It also provides what action you can take if it is.

Whether you decide to protect your intellectual property is your choice. The content itself, when published, is protected by assumed copyright. A filed copyright gives an extra level of protection and the legal rights to take action if it is stolen.

If you are a web designer, you can avoid problems by using only content that is either completely original, verifiably in the public domain, or for which you have the signed consent of the owner.~ AIGA

While intellectual property laws are only valid in the country of origin. There are many treaties and trade agreements that provide international protection as well. The items mentioned in this post are the common laws that come into play when it comes to designing a website. There are other intellectual property laws and guidelines besides the ones mentioned here. Laws that protect other creatives such as authors, artists, photographers, and more.

As a web designer or developer, it is best to have a broad knowledge of intellectual property laws. Many times the level of protection you provide determines the amount of knowledge you have. Having basic knowledge to direct them to the correct resources will be enough. Keep in mind when setting expectations, we are creatives, not lawyers. At the end of the day, it is the client’s prerogative to which they want to pursue.

Collaboration Increases Creativity

Collaboration Increases Creativity

We pride ourselves on being able to provide digital solutions of all sizes and scale for our clients. To provide the level of service expected and on time, we periodically collaborate with other creatives. Sometimes the concept of ‘outsourcing’ invokes trepidation, and we want to put your mind at ease with our process. We see collaboration with other agencies or freelancers as a win-win solution.

Outsourcing used to come with the idea of offshoring business somewhere overseas. In doing so there were language barriers, security and trust issues galore. The kind of outsourcing we do here at HeartWired does not have any of those issues. In fact, you likely will even get to meet the outsourced party during the creative process as many times they are local resources. We actually believe that this kind of collaboration increases creativity.

Why do we collaborate with our competition?

This is often a misconception, while we are all service providers there is generally enough business to share. We are competitive and the businesses or freelancers that we use would technically be the ‘competition’. Yet, if we are able to help more people in ways we could not otherwise do on our own, collaboration over competition wins every time. This allows us to serve our clients’ needs as well as build better relationships with other vendors in our area.

Outsourcing to someone else, isn’t that risky?

Unlike some web agencies, we vet our freelancers and outsource partners as if they were working for us as an employee. We will only work with or allow someone to work with one of our clients if we trust them with our business because we do. Working with only providers of service that we have done business ourselves allows us to have complete confidence to have them represent our brand. Our collaboration efforts have been tried internally before being offered to our clients.

But I want to work with someone local.

Working locally has its perks for sure. If you are located in the Northeast Florida Southeast Georgia area, it is a good chance you will get to work with someone from your area working with us. Currently, we serve clients in and around the Jacksonville area where our office is located. We also have been blessed to work with businesses and organizations throughout the United States and even globally that serve in other countries.

The misconception that if a company outsources they are shipping the work overseas is just not the way it used to be. We live in the gig economy. An economy where people provide services as a side hustle or as their own small business. These freelancers live here in the US, likely some in your own neighborhood.

What if I just don’t want to have my project outsourced?

There is a good chance that you would not even know that it was outsourced. Our partners usually serve in a capacity like that of an employee. They represent our brand, our methods, and our processes transparent to any agreement. In the situation that is simply not enough, we can accommodate a solely in-house service guarantee. This guarantee could, however, increase pricing and time for your project.

We believe the more we give the more we gain. This philosophy stands true within our outsourcing process as well. Hiring freelancers or other agencies locally we all win. They get work to do during times there may have been a lull. Our clients receive the work they hired us to do timely. Lastly, our local economy wins as small businesses and entrepreneurs are the foundation of a stable economy and when you keep it local we all win.

If you would like to learn more about the services we offer, the clients we serve, or the creatives we collaborate with give us a call or visit our website. Perhaps you too are a freelancer or agency that has the capability and interest to collaborate, we would love to hear from you as well. Or if you simply have thoughts you would like to share, we welcome your insights on how you collaborate creatively.

How to get stats using MonsterInsights on your website.

How to get stats using MonsterInsights on your website.

When I wrote my first blog post back in 2007, I thought I knew who my audience was. Without stats using MonsterInsights analytics, I would have written for the incorrect audience for years. Thankfully since then, I have started using analytics to determine who my audience was, and you should too.

When you obtain stats about your website by using MonsterInsights, it removes all the guesswork.

There are a handful of WordPress plugins that we use on every website for our clients. One of those plugins is the Google Analytics plugin called MonsterInsights.

MonsterInsights creates a easy way to set up Google Analytics on your website. Once setup, it provides access to all kinds of stats in one place. Statistics that would otherwise need a header code or another more difficult application to retrieve.

In actuality MonsterInsights can do much more than just Google Analytics. Say you have a Woocommerce store and want to track your customers behavior, there is a simple enhanced eCommerce tracking you can turn on. Perhaps you have a form that you want to track engagement or a particular event on your WordPress site you want to track. You guessed it MonsterInsights can help with those as well.

So how does one get started getting stats using MonsterInsights on their own website? You ask.

First, head on over (after reading this of course) to the MonsterInsights website and download the plugin. You can also find the plugin in the WordPress plugin repository if that is easier.

After grabbing and downloading the plugin, next comes installing it to your site. If you are unsure about how to install a plugin, we can help or there are plenty of tutorials out there that can show you how.

Once the plugin is installed, you will see a new menu item in your WordPress admin dashboard. Select the Insights » Settings page in the dashboard and type in the license key. If you don’t have a license key yet you can obtain one on the MonsterInsights webpage.

Okay now that the heavy lifting is done, next we need to connect it to your Google Analytics account so all the little monsters can work their magic. Click the “Connect MonsterInsights” button just below where you activated your license. You will then be asked to login into your Google account. If you have many Google or G-Suite accounts like we do, be sure to select the one that you used to create your Google Analytics account (it will save you headaches trust me).

Next you will have to grant the typical permissions for MonsterInsights to access Google and validate that you are human, no DNA required though.

Wallah! You did it! You successfully connected MonsterInsights to Google Analytics!

Now you can now start working with the Analytics Dashboard inside WordPress.

Snapshot of MonsterInstights WordPress plugin dashboard stats

So all that hardwork and now what? You might ask.

MonsterInsights gives you access to great analytics right inside your website dashboard. You can adjust the settings inside the dashboard to give you the statistics that matter the most to you. For example say you are a blogger that uses alot of different affiliate link trackers. There is specific tracking built into the dashboard that will show you the traffic associated with each applicable link.

What if you use that same link more than once in a post?

You guessed it, there is also a way to enable tagging to specific links, allowing you to track not only the links, but the actions taken on the separate links to see which one happens to get most traction.

Whatever your goals are for tracking your web traffic, the dashboard is customizable to fit virtually any need and is also easy to use. So whether you just want to see how much traffic your site is getting, or want to know exactly what action a user took while visiting your site, the MonsterInsight plugin is the way to go.

In conclusion, our recommendation on how to get stats for your website is byusing MonsterInsights. So be sure to grab your copy of the plugin today and discover how much information your own website holds.

Never Underestimate The Influence Of Favicons.

Never Underestimate The Influence Of Favicons.

Google warned us, yet few paid attention or even knew what they were talking about, what even is a favicon?

Recently, as Google does periodically, they rolled out some changes to the way we search, or at least the way they want us to. As they explained, especially when it comes to mobile search, they want websites to be easily identified and scannable. One way of implementing this was to utilize the ever so common favicon.

So what does that even mean?

For starters, a favicon is a small image icon that represents a website or at least should. Granted there are plenty of websites that are out there that are unidentifiable in this manner and are missing said icon. If you or your web designer failed to add a favicon to your site, perhaps with Google’s prompting now is the time.

What should a favicon be exactly you ask. Well generally speaking it should be something that is a representation of either your logo or theme. This enables users to quickly recognize your site over others when either searching or in their bookmarks.

How do I best resize my logo to make a favicon?

Depending on your web application or theme, it may suggest a specific size recommendation to upload. Usually, a minimum would be 16×16 pixels to 48×48. It can also be a good practice to use various sizes so that they format and scale appropriately on different devices. That being said, best practice is to not necessarily use a 16×16 size as Google will rescale it to that size anyway.

What kind of file should the favicon be?

You can use a JPG, GIF, or PNG for most browsers without any issue. However, best practices would be to use the ICO file format to ensure all browser compatibility.

What is an ICO?

An ICO is an image file that is formatted specifically for computer icons in Microsoft Windows. ICO files can contain one or more images of different sizes, depths, and colors for appropriate scaling on various browsers and device sizes.

How can I create an ICO?

There are numerous ICO converters online that can create ICO favicon files for you for free. Many of these converters require you to set the parameters of the file sizes that you want, otherwise, they default to 256 pixels which is the maximum size. It is best practice as mentioned previously to incorporate a few variations of image sizes in the favicon file for your website.

Next steps for SEO with Favicons

According to Google the favicons and the homepage in which they reside must be crawlable. Favicons should be a representation of your brand and easily identifiable. Also, make sure that the icon is not offensive in any way or Google will set it back to a default image icon. Google has already begun penalizing sites without appropriate favicons that go against their guidelines.

If you do not currently have a favicon on your site, we might suggest that you either create one yourself, contact your designer, or of course we are happy to help as well. Google is constantly making changes to the SEO algorithms, especially when it comes to mobile searches. The next step beyond mobile search will be voice search, which we will address in an upcoming post.

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