New Year, New Team Members, New Services

New Year, New Team Members, New Services

new services, new year, team members, HeartWired marketing agency

Since HeartWired’s inception in 2016, we have been known primarily as a web design agency. While we have offered others services and solutions all along, we did not market or promote them, until now. We have been holding this secret for a little while now. I am personally excited to announce we also are adding new team members and services.

Businesses and nonprofits each have different level of needs when creating their brand. While a website is a large portion of their identity, and we will continue to focus on that service, we recognize there is more involved. By providing more solutions, we are able to be your go to agency for all your brand needs in the New Year.

Creating a brand identity goes beyond simply a fancy logo and a pretty website.

While both are critical in our opinion. Part of developing the brand identity is to dive into the heart behind that brand. We have brought on a team member, our new ‘Graphic Wizard’, Lucy. Lucy will magically guide you through the branding process with mood boards and other tools of the trade. Guiding you in developing a logo and other assets that really amplify your brand.


About our Graphic Wizard (Graphic Designer) Lucy…


Lucy Kates was born and raised in Jacksonville, FL, and has been a creative her entire life. She knew from a young age she wanted to be an artist, and has been aiming to be a professional doodler ever since. Lucy graduated from the University of North Florida with a Bachelor’s Degree in Graphic Design & Digital Media in 2019. Outside of graphic design and illustration, she’s dabbled in painting, digital photography, and various other artistic mediums. She’s happy she can work in a field she’s passionate about while helping small businesses grow and actively shape the community around us.


When you have a business or nonprofit, you have a story that is at the center of it’s existence. One way of sharing the compelling story comes in the shapes of words and content. We have found that many times this content can be the most difficult part of any project for the client. While you know what and why you do what you do best, sometimes telling others is quite difficult. We can now help create professionally written content for your website. Offering other opportunities as well, such as blog posts, press releases and more. We would like to introduce Heather, our new content creator or ‘Word Slayer’.

A tad bit about our Word Slayer (Content Writer), Heather…

Heather is the trusty Swiss-army knife in the communication toolbox, capable of using multiple skills to perform multiple tasks in a wide variety of situations. Technical writing, creative writing, editing, marketing, and event planning are a few of her strongest skills. Military families, human trafficking victims, and homeschooling are a few of her greatest passions. From raising and homeschooling five exemplary children with her wounded warrior husband to graduating Summa Cum Laude from Arizona State University (Dec 2015), she has the consistent dedication necessary to see tasks through from beginning to end. Heather’s experience working with a variety of ministries and non-profit organizations combined with her heart for serving others makes her uniquely positioned to compassionately address many issues while using her knowledge base and skill set to accelerate results.


We also will be hosting an intern for the spring semester. Safiya Dewji is Marketing major with a minor in Digital Media at University of Central Florida. She will providing Social Media and Marketing expertise for the next few months as she works alongside our team of experts.

Won’t you join us in welcoming our two newest team members and part of the HeartWired family. We look forward to continuing to provide services that matter. One way to do that is to build a team of passionate people that truly love what they do. We are looking forward to the New Year, and opportunities to serve our clients.

If you or someone you know is interested in joining our growing team, we are always looking for creatives to join us. So if you are a web designer, developer, project manager, or other creative contact us and lets chat.


How to Create a 2021 Content Calendar + 10 of Our Favorite Blog Post Ideas for the New Year

How to Create a 2021 Content Calendar + 10 of Our Favorite Blog Post Ideas for the New Year

create a content calendar, how to create content, social media content

A new year means new goals, new strategies, and new opportunities. It also means new content for your blog which can seem overly daunting and time-consuming at first glance. Fortunately, we have some suggestions and methods for alleviating the stress and exhaustion of coming up with daily, weekly, or monthly content.

In this post, we show you the best way to organize content for the coming year using a simple tool – the content calendar.

What is a Content Calendar?

Before we show you a simple how-to guide on creating a content calendar, we should probably start with explaining what it is and why you need one. Simply put, a content calendar is a shareable tool that your team can use to visualize how content will be shared throughout the year, offering these great benefits:

  • Time saved during the creation and publishing processes
  • A centralized location for tracking blog content, social media, newsletters, etc.
  • Full team alignment, with all team members knowing what is being published, when and where it’s being published, and what is expected of team members
  • Ability to plan around holidays, events, and other occasions

3 Ways to Save Time with a Content Calendar

Batching Content: One of the greatest benefits of creating a content calendar is the time saved by planning ahead and batching content, whenever possible. For example, a bookstore may want to create a content calendar for their store’s blog, featuring a different genre of books for each month. By creating the calendar in advance, the store ensures that romance novels will be focused around Valentine’s Day, travel books will be featured over the summer travel months, and children’s books will be highlighted just before Christmas.

Once the calendar is laid out, the bookstore’s blogging and social media teams will be able to save time by working on batches of posts, all at once. Graphics can be created for the theme of each month and reused across social media and the store’s blog. Not only does this save time, but it looks professional, polished, and reader-friendly, allowing a consistent flow of quality content from the store.

By batching their content, the bookstore is able to ensure that their posts look well thought out and planned rather than appearing to be someone’s last minute thought. (Face it, we’ve all been there.)

Repurposing Content:  Create more with less. Perhaps the greatest time-saving tip of all when it comes to creating content would be to repurpose your content. Do you have old blog articles that you published long before you had a large following? Dig them out and re-use them! Freshen them up and give them new life on your blog.

But don’t stop there. There are other ways to repurpose your content.

Let’s use that bookstore as an example, once again. During the month of February, the bookstore may want to highlight romance novels by interviewing a famous romance author. The interview can be recorded and shared as a video on social media or as an audio file on a podcast. An article can be written about the interview and shared on their blog. A quote from the book or from the interview can be made into a graphic and shared on social media. And just like that, one interview has been repurposed in several different ways. A content calendar makes this a seamless process.

consistent content, create content, content writer, calendar, schedule, 2021, new year, coming year

Publishing Content: Once your content has been created in batches and repurposed appropriately, it becomes much easier to schedule the publication of your content in advance. A number of online tools exist to help users schedule both social media and blog posts to be published at certain times on specific days. This eliminates the need for sticky note reminders and cell phone alarms that urge you not to forget to make a social media post or share your blog. Imagine the amount of stress that would roll off of you if you only had to think about your blog and/or social media once a week, a month, or even a quarter!

Spontaneous posters, have no fear! A content calendar does not prohibit you from impromptu posts or spur-of-the moment blogging. In fact, it frees you up to be more responsive to the world around you. There are times when our logically flowing media campaigns need to be interrupted and important world issues need to be addressed. Having a content calendar full of pre-batched media allows you to focus on what needs to be said in the moment, without losing your other content.

How To Create a Stellar Content Calendar

  1. Choose Your Format The world wide web offers everything from templates to apps to plugins for formatting your content calendar. You can open up an Excel spreadsheet, a Google Calendar, or any number of apps such as BaseCamp, Trello, or CoSchedule. There’s no right or wrong way. Use what works for you.
  2. Define Your Needs Do you need to be posting on social media every day? Twice a day? Twice a week?
  3. Brainstorm Get out a piece of notebook paper or work collectively on a dry erase board and start brainstorming topics you want to cover. Can they be grouped together cohesively in a logical manner? (Think about the bookstore covering a different genre each month.) Don’t get stuck here. There’s no rule that says your topics must follow a logical order. Sometimes this just helps creatives plan and organize their material.
  4. Start Scheduling Take a look at the calendar and take note of seasons, holidays, events, etc. Start broad and then narrow in. (One genre a month, a different author each week, interviews on Mondays, videos on Wednesdays, podcasts on Fridays, etc.) Then start plugging in your topics where they fit best to you.
  5. Decide How Often to Batch Do you or your teams need to sit down and batch out your content weekly? Monthly? Quarterly? Even yearly? Every business is different and no one can answer this question except you and your team.
  6. Schedule Creative Time It’s easy to schedule the topics you want to cover each month, but it takes more thought and effort to schedule each piece of the creative process. Don’t forget to schedule time to record videos, podcasts, and live social media events, as well as time to write scripts, create graphics, reserve film spaces, and any other pieces of the process that may need to be scheduled.

Your time is valuable and implementing the use of a content calendar is sure to take your marketing strategy to the next level while saving you time, effort, and energy.

To get you started, here are ten of our favorite blog ideas for the new year:

  1. Make a Top 10 List
  2. Share Why You Started Your Business
  3. Disprove a Myth About Your Niche
  4. Take a Topic Seemingly Unrelated and Compare it to Your Vocation
  5. Do a “This Day in History” on a Day Related to Your Company
  6. Ask for Questions on Social Media and Write a Blog Post Answering Them
  7. Film a “How To” Video Post
  8. Invite a Guest Blogger to Post
  9. Share a Life Hack from Your Industry
  10. Share a Behind-the-Scenes Look at Your Life or Business

5 Holiday Lead Magnet Ideas to Grow Your Email List

5 Holiday Lead Magnet Ideas to Grow Your Email List

Marketing magnet engaging followers. Social media likes and follows magnetism. Influencer advertise strategy

It doesn’t matter if you sell real estate, offer cleaning services, make homemade jellies, or write books for a living – if you have a business, you need email subscribers and the best way to grow that email list is to offer an effective lead magnet.

Lead magnets are downloadable and/or printable gifts given in exchange for a person’s contact information. A potential customer visits your website, a little pop-up box offers them the opportunity to download a free ebook, template, newsletter, etc, they enter their email address and BAM! They are now on your email list.

What Makes a Lead Magnet Effective?

Think about what it would take for you to offer up your own personal email address. Sifting through junk mail and unsubscribing from companies who spam us definitely takes up too much of our time, so you want to be sure to offer your subscribers quality content that:

  • Solves a problem
  • Establishes you and your company as subject matter experts
  • Offers immediate access to the promised gift
  • Delivers high value content

If you can meet your customers’ needs, demonstrate your expertise, deliver on your promises promptly, and wow them with quality products and information, your web visitors will be well on their way to becoming lifelong customers. And it all starts with a simple lead magnet.

‘Tis the Season

The holiday season is the perfect time to stand out from your competitors by adding a personal touch to your business interactions. Here are a few ideas for adding a little holiday flare to some of the most effective lead magnet ideas in the world of marketing.

  1. New Year Calendar

This is the perfect time to offer a calendar of ideas for the new year. Are you a mom blogger? Offer a calendar of weekly date night ideas for staying connected to your spouse in the new year. Do you sell real estate? Create a calendar of upcoming events in your community. Do you run a non-profit? Provide a calendar of national days related to your cause, highlight upcoming events and service opportunities, and suggest ways families can support your cause throughout the year. The sky is the limit!

Calendars are also a great way to offer daily/weekly journal prompts, meal ideas, social media prompts, self-care ideas, educational activities, and more.

  1. Holiday Checklist

There are so many great possibilities here. Create a checklist for last minute Christmas gift ideas, people (beyond friends/family) to buy gifts for, cookie supplies, Christmas movies to watch, a family Christmas bucket list, etc…

You can also think of ways to incorporate your business in that checklist to establish yourself as an expert. If you work in the automotive industry, maybe you’ll want to offer a checklist for winterizing your car before travelling this holiday season. If you are a photographer, you can provide a list of do’s and don’ts for capturing the most magical holiday photos.

Checklists are the most popular and most effective lead magnets because they are quick for marketers to create and simple for consumers to use. Plus, they are easy to change up when seasons, products, and trends change throughout the year.

  1. Recipes

This isn’t just for the food bloggers out there! Everyone loves a good tried-and-true holiday recipe. Help your clientele feel like part of the family by offering a roundup of your employees’ favorite family recipes. Be sure to include the famous catchphrases “From our Family to Yours” or “From Our Kitchen to Yours”. The holidays really do bring people together and feeling like part of the family converts viewers/followers to loyal customers.

  1. Video Tutorial

Create a video tutorial showing how to do that exercise, bake those cookies, utilize that template, or download that software. Bonus points if you’re wearing a Santa hat, playing Jingle Bells in the background, or eating a candy cane throughout the video.

Your business and your brand are important, so give your clients a face to associate with that company they’ve come to know and trust. The holidays are the perfect time to make things personal and welcome your followers into your world.

  1. Give “One Free…”

Everyone loves to get something for free, especially at Christmas. So, give away your greatest holiday gifts such as the first chapter of your book, a free coaching session, a free consultation, or a free sample of something you sell. Give them a little taste for free and they’ll be coming back for more as a paying customer.

How A Chance Conversation Converted To A New Nonprofit Website

How A Chance Conversation Converted To A New Nonprofit Website

nonprofit website, fundraiser walk, charity website, st vincent de paul
When you run a small business, you are consistently advertising your business in every activity you involve yourself with. About two years ago, our owner, Charles had a chance conversation at a fundraising event convert into a new nonprofit website at such a opportunity. September 2018, our local St. Matthew chapter of the Diocese of St. Augustine St. Vincent de Paul conference was having their annual “Friends of the Poor” fundraising and awareness walk in Riverside part of Jacksonville Florida’s north bank. Charles walking with his wife and they were in front of a gentleman by the name of Bart. Charles’ wife slowed her pace a little to chat with the gentleman. In amidst that conversation, the gentleman, happened to comment about the back of Charles’ shirt. As many times in public, Charles was wearing a HeartWired t-shirt. Charles slowed his pace and he and Bart engaged in conversation about St. Vincent de Paul, and Bart’s vision for the future of the organization.
“Charity is infinitely inventive.” ~ St. Vincent de Paul
Most leads that take a long time to convert, dry up. Rarely does a lead stick around over a few months much less years. Emails sent with little to no response. Having the prospect to work with such a great organization had all but been written off, yet Charles figured he would try one last time.

One more email, likely to be the last one, paid off.

Bart and Charles began discussing the web project again, about a year after the first conversation. What was thought to be a missed opportunity converted into a new website project, all of which happened by a chance conversation that converted.
Nonprofit website for The St. Augustine Diocesan Council Society of St. Vincent de Paul
Business success is dependent on marketing. Some marketers use cold calls, email campaigns, spamming their social media inboxes. Others still do it the simple tried but true way of having a conversation, developing a rapport and relationships. Allowing the seeds that were planted to flourish in their timing.
“No work of Charity is foreign to the Society”

This month, we finalized the nonprofit website for a  organization that locally had zero web presence.

This website will provide a place for people in need can find access to resources they need. St. Vincent de Paul helps with financial assistance for housing, utilities, and other family needs. Food assistance, clothing, furniture, and other household goods. All these services are provided by volunteer services and donations. All donations stay within the local community in which they serve. Every web design project we work on has its nuances. The St. Augustine Diocesan Council Society of St. Vincent de Paul website has been no exception. Now the site is live, we look forward to hearing how it changes lives for years to come. HeartWired was founded on the concepts of service and compassion, and we love working with clients like St. Vincent de Paul that mirror the same principles.
You are your brand, and your brand is you.
If you or someone you know can benefit from the services St. Vincent de Paul provides, we encourage you to contact your local council. If you or someone you know can benefit from your own chance conversation to convert into a new website design, we at HeartWired would love to discuss how we can help you and those you serve.
What Makes for Affordable Web Design?

What Makes for Affordable Web Design?

We cannot tell you how many times we get inquiries for “affordable web design” for a small business website. The funny thing is, what is affordable for you might well be unaffordable for someone else.

So what makes for affordable web design?

web-designer-laptop, affordable web design, lady with microsoft surface

Let’s start with the basics.

  1. Determine YOUR budget – keep in mind generally you get what you pay for.
  2. Investigate the current market. – what is the going rate for the type of website you want?
  3. Do your research. – there are a lot of web designers and agencies, check them out.
  4. Shop around. – your first choice might very well not be your best choice.
  5. Scope your project- having an idea of what you want helps you find who can do the work within your budget.

Establishing a budget for a website takes more than setting a dollar amount on what you can afford today. Websites require things like hosting, maintenance, and some sort of marketing plan.

All of these should be topics when discussing your website with an agency or marketing consultant. If they are unable to provide a consultation along with their affordable web design, you likely will want to pay more. Otherwise, you will pay more in the long run anyway fixing the things they did not offer to begin with.

After you have a better idea of your budget, you now need to decide what features you want on the site. Features can increase costs exponentially if you don’t have a plan.

Website features can include:

digital marketing agency, marketing, web design, marketing agency

  • Forms
  • E-commerce
  • Social media integration
  • Landing pages
  • Content creation
  • Custom functionality
  • and so much more

So how does any of this help you figure our what makes for affordable web design?

We think that is a loaded question actually. Affordable web design is simply what you can afford. Many times what you can afford is outside of your current budget. However, the cost of not stretching your budget can cost you much more than the investment of a professional website.

Ways cutting corners can hurt you long after a larger investment could have been paid for.

  • Building a site yourself well makes about as much sense as painting your house with no ladder and watered down paint.
  • Hiring your cousin is likely not a good idea unless he is a web designer, then you may want to consider whether you really want to hire a family member.
  • Lack of web-savvy will reflect in lack of traffic and likely longevity as your clients look for someone that cares about their business and them.
  • Cost of fixing a website can many times be more expensive than doing it right from scratch the first time. Affordable can be costly.
  • Spending money on the online portal to your business is vital. Skimping due to cost will make your business look like the local bodega rather than a boutique.

Don’t dismay there are web design agencies for any budget. Many of the lesser expensive 299.00 websites can be a great start. If you want to take your online reputation and your business to the next level it will likely cost you a bit up front. Long outliving the expense will be its benefits for years do come.

Things you want to check for no matter the budget, else you might as well play the lottery when choosing an agency. Just because they offer ‘affordable’ web designs, that does not mean you can afford to choose them.

  1. Do they guarantee their work?
  2. Hosting and maintenance should be essential, not optional
  3. Are they personable? If you don’t like one another the next few months can be very long for everyone.
  4. Communication is vital, this starts from the first contact. If they use big words to confuse you, they likely studied web design via Google search.
  5. Is your best interest in their best interest? Every design agency is not for every customer and vice versa. Make sure the partnership makes sense.

These of course are just the tipping point on how to find a web agency that fits your budget. While affordable web design is preferred, it is not always practical.

We at HeartWired offer web design packages to fit almost any budget, but honestly not all budgets. We think you will make a great client, and quite possibly even our client!

The only way to find out if we also are affordable is to have a conversation. If you or someone you know needs website design or redesign, or simply would like some guidance on your current site, share this article with them or simply give us a call.

How You Know You’re Doing Web Accessibility The Right Way.

How You Know You’re Doing Web Accessibility The Right Way.

Web Accessibility is often misunderstood and overlooked. When you run a web and marketing agency, your work goes beyond your brand. Your work has an impact on the success of your clients and the people that they serve. Holding the success and legal responsibility of someone else’s business is something all creative agency owners should take very seriously.

Web design and marketing as a whole can be a bit trendy. While techniques or a particular user experience that was popular last year, just won’t cut it today. One trend that is not going away, and in fact has increasing attention year after year is web accessibility.

ADA compliance once was treated somewhat like a luxury, or nice to have. It has now become something all web designers, developers, and agency owners should not only pay attention to but also implore their clients to take it seriously.

Providing accessible websites shows that your care.

Agencies that care, address the needs of those who require additional access to the content on the web. Caring for the needs of others is at the heart of what we do. We encourage our clients to do the same. One way of doing that is to make your website accessibility one beyond reproach.

Originally when the Americans with Disabilities Act (ADA) was passed, it was meant to protect those individuals from discrimination. Discrimination initially meant places of business, schools, government buildings, etc. They were required to make accommodations to allow access for those with a disability. These accommodations were geared towards the physical accessibility of the locations people visited.

In turn, this has broadened into areas such as those with hearing or visual impairments. Implementing legal guidance for both physical barriers, but also barriers that included closed captioning, telecommunication changes. Eventually, it has now included the internet itself as an important accommodation for accessibility.

Web accessibility lawsuits have been growing exponentially across many industries. Many of whom impact small to medium-sized businesses such as our own clients. Lawsuits are expected to not only continue but to rise. Having the ability to provide everyone an accessible digital experience becomes more vital.

So How Do You Know You’re Doing Web Accessibility The Right Way?

Many elements and guidelines determine what it means to have your website to be compliant as it pertains to accessibility. One thing you can do is read up on the light reading over at the Web Accessibility Initiative Web Content Accessibility Guidelines (WCAG) 2.1 and determine if your website fall in line with their guidance.

When you are done there, there is also the ADA, Section 508, AODA, ACA, EAA/ENC301548, and IS5568 to read up on as well. By the time you are done reading and complying with all of these items that have to do with web accessibility, you likely will need to start over as the laws would have changed as well as your web design is probably no longer trendy.

A simpler way to Know You’re Doing Web Accessibility The Right Way, is to follow these steps:

  • Scan your website for free here
  • Contact us to discuss your report
  • Add Accessibe to your current site

A line of code, no changes to your website. Using the power of AI (artificial intelligence), to ensure that your website follows accessibility guidelines both today and years to come. Your website will be WCAG 2.1 & ADA Compliant. You will receive an Accessibility statement and certification of performance for your site. Your site will be scanned daily for compliance monitoring and monthly auditing.

Or you could always spend countless hours and thousands of dollars to have someone change your website to be compliant. We personally recommend and are partners with Accessibe, and use it on our own websites as well.