Every brand has stories to tell. Charles Johnston is passionate to share those stories to engage, inform, surprise, delight, and impact audiences. He’s a web designer, speaker, marketing consultant and chief digital ninja at HeartWired Digital Solutions. They help small businesses and nonprofits define their brand identity and share their story online so they can increase revenue and donations. In this episode, you’ll learn the importance of a website in relation to someone’s brand versus social media, how to define, then locate your target market, and more.