What I Wish Everyone Knew About the Name HeartWired

What I Wish Everyone Knew About the Name HeartWired

by | Mar 18, 2018 | Web Design, Technology

“Nobody cares how much you know, until they know how much you care.”

Our company name HeartWired Digital Solutions literally defines our business. Sure it may be a play on words, but it encompasses much more than that. Ever since I started my company in 2016, I have hoped and prayed that everyone would know that we were a company that cares for the individual behind the organizations we serve just as much as we care for our own. We pour our heart into every web design project and treat it as if it were our only one.

HeartWired was initially a play on words for “hardwired” a common term in the technology industry meaning “involving or achieved by permanently connected circuits.”

Even the Ethernet cable in the form of a heartbeat in the logo is representative of the vein of our company’s being. Our deep rooted desire to serve each client where they are has become the focal point of our business model.

Compassion and technology are usually terms that are rarely used in the same sentence. In a fast paced world, focused on numbers rather than service, it is all but a lost art. Our motto “Technology and Web Services with Heart” has become our mission.  Rather than treating people like a number, we prefer to learn about their story and get to know their heart before we ever take them on as a client.  In doing so we believe we believe we can restore the heart and compassion one satisfied customer, better yet friend at a time.

Small business owners at the core are community leaders, they hold the responsibility to build relationships within their local neighborhoods and cities.

Whether your business is a brick and mortar or strictly online or perhaps a combination of both, you serve your community first and foremost. The more involved we have gotten in our own local area, the more businesses we have been able to serve, the more we have grown through word of mouth more valuable than any advertisement dollars we could spend.

Occasionally there is confusion when people look at our logo, they ask if we are in the medical or health field. While we have served clients in those industries as well as nonprofits, realtors, local businesses, bloggers and more, we are a technology and web design agency through and through. While we offer web design solutions, SEO services, digital reputation management, proximity marketing and more, at the heart of it all we provide various ways for people to share their heart-filled stories online.

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Take Your Business Further with Digital Reputation Management

Take Your Business Further with Digital Reputation Management

by | Feb 27, 2018 | Web Design

Advertising your business ever feel like you are throwing good money after bad?

So you ran a bunch of online or print ads and the return (ROI) seems so small.

You have a great product, fantastic window space of your store, yet getting customers to come inside is like pulling teeth (of course if you are a dentist or oral surgeon this is a good thing).

How do you get them to know you are there?

Ever “Google” or “Bing” yourself?

Okay, that second one just sounds silly…but.

Did you know that your digital reputation goes farther than what is on Google? In fact, Google, Bing, Yahoo, Yelp are all just the beginning. They simply are the most common ways people search for businesses.

Imagine if you could control the information that your customers and potential clients see beyond Google. What if the information was the same everywhere they looked?

Sure you have your main “listings” up to date. Are they reflecting identical information? How easily can you change them if something was to change? Better yet how quickly can you change hours, menus, services, specials…Everywhere…

That means updating all the main search engines, in fact over 70 places, at once, within 24-48 hours all the sites are the same. What could that do for your business?

Instead of looking like numerous people tried to fill out the tedious forms each search engine requires. All you need to do to maintain your digital reputation is to provide the updates or changes once. By providing your clients correct information the first time, you eliminate their wanting to search elsewhere. Not only will all the new information that you put out about your company be consistent, but the errors that already exist will be scrubbed clean.

Whether it is local SEO, a product or special you are running, or simply your hours of operation and phone number, Your businesses digital reputation matters. Being able to maintain what your customers see in one place is ideal.

We now offer digital reputation management as both a service included in some of our web design packages, but also as an a la carte service to anyone. If you want a way to manage your online presence on a regular basis or simply want to correct what is currently out there. Contact us to learn more.

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How to Shop for Web Designers

How to Shop for Web Designers

by | Jan 3, 2018 | Web Design

Is your website in disrepair and in need of a fresh look for the New Year?

Perhaps you don’t have a website. Or are well, just not up to the challenge or frustration to create one out of the box.

Where to Shop for Web Designers you might ask…

Web designers create your story online, choose wisely.

Photo by Christopher Gower on Unsplash

First stop look online… do you see a website that grabs your attention? Good chance the designer put their stamp on the site in the footer. Worse case you can always check and see what theme they at least used by looking it up on sites like WPTD. That way you have a starting point of what you might like when you find your web designer. Be sure to save the link, you will likely find many that you “like”, this will make your life and that of the designers much easier…trust me.

After you have found a couple of web designers of interest, check out their work. Now many people think this means check out their other clients, and it does, sort of. Their work is composed of more than just their “web designs.” Check out their Facebook page, are they promoting their clients or just themselves? Do they provide value or just one sales pitch “hire me now” after another?

Next stop, check out their Instagram, this will show snippets of their creativity. Also, you can find out a lot about a company or person by what they are willing to share, or better yet what they have the common sense not to share at times.

Web designers have control of your digital marketing reputation when you hire them. You entrust them to build a website that reflects you, your story, your brand.

You likely check out restaurants before eating at them, contractors before allowing them into your home or place of business. The same due diligence should be used when hiring someone to create your online marketing. A website is open 24/7 and can be a great marketing tool for your small business, organization, non-profit or corporation. By hiring the right designer with a knack for putting their clients first. You will benefit by allowing them to tell your story as well as they tell theirs.

If you would like to schedule a complimentary consultation for your business or non-profit contact us today for more information on how to get started.

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Give Your Business a Gift that Keeps on Giving

Give Your Business a Gift that Keeps on Giving

by | Dec 13, 2017 | Web Design

With all the hustle and bustle of Christmas and the holiday season, there is one on your list that is always forgotten… Your Business.

We search high and low for the perfect gift for our loved ones and friends. Yet we tend to neglect the one that makes it all possible.

All the hard work, the late nights and long hours go unappreciated. After all of that, not even a Christmas card or Fruitcake is sent. However come the New Year when all the holiday lights dim, it will still be here supporting you and your family.

What better way than to show appreciation than to give your business a gift that keeps on giving.

You might ask what that might be right?

The best gift you can buy your business is a new or renewed website for the new year.

Every day, twenty-four seven it will keep giving back.

Websites provide a portal where your customers or clients can find you any time of day. Whether you have an e-commerce site where they can buy the same or perhaps even different items that you have in your brick and mortar. Or perhaps you offer goods and/or services strictly online. Your business is open for business all day every day when it is online.

People used to use the Yellow Pages to find a business, now they just Google it. What if when they Google, they don’t find you?

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. – Forbes Magazine

Websites create a level of trust for the customer that your business will have a hard time obtaining without one. People like to “shop around” before they buy, and many of them prefer to window-shop from the comfort of their own home or mobile phone.

So wrap your business a brand new website design or redesign this Christmas and holiday season. A gift they will never return or exchange and one that will keep on giving throughout the New Year.

From all of us at HeartWired Digital Solutions, we wish you and yours a very merry Christmas and blessed Happy New Year in 2018.

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Why is your Business not Online?

Why is your Business not Online?

by | Nov 21, 2017 | Web Design

Every business should have a website and be online.

You might think that is a bold statement. Some might think that you cannot afford to have a website built for your business.

We say you cannot afford not to have one.

Whether you are a brick and mortar or a home-based business, you need a website to really be online. Social media is not enough to build your business and protect it.

What does social media have to do with protection?

You do not own anything on social media. No matter if you use Facebook, Twitter, Instagram or any other social media platform. Whatever you put online ultimately belongs to them not you.

Imagine if you go online and your Facebook business page was taken down by Facebook.

All of sudden your business is out of business.

If you have a website you control your business. You have ownership of all the content. Your website is the “welcome mat” for your business online.Having an online business presence is more of a necessity than an option. #website #webdesign

“But they cost too much.”

Say you simply need a website that provides hours of operation, directions, and ways your customers can contact you. A simple site like that would cost much less than many think. A 2-3 page site would also provide you much more organic value over time than it cost out of pocket.

Imagine your customers being able to learn about your company or even buy from you in the middle of the night in their pajamas. (No I don’t mean imagine them in their PJ’s, but imagine the sales)

That right there is the kind of power having your own business website holds for your business.

No matter if you are a barber shop, coffee shop, a doctor or an attorney, you can each benefit in your own way from being online.

Big or small, mom and pop or not, all can reap the powers of owning your own website.

You might be thinking, you don’t even know where to start. That is where we come in to help. No matter your budget, business size, or need. Schedule an appointment for your consultation today.

You are just a few clicks away from building your business online.

We look forward to speaking with you soon.

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