Small Businesses Make for Great Partnerships

Small Businesses Make for Great Partnerships

Running a small business is a fantastic opportunity to build relationships within your local community. Whether you offer products or services, have a brick and mortar or do everything online. One thing remains true, we cannot do it alone. Forging relationships within the community is vital to small business success. We at HeartWired have found that other small businesses make for great partnerships.

Partnerships come in all shapes and sizes. For us we partner with local business owners quite often. Sometimes not so local in order to provide the services our clients expect and trust. In doing so we also are able to remain nimble and relatively affordable in providing the solutions that we offer. HeartWired is excited to announce that we have decided to expand our local commitment and partnerships in Jacksonville. We are one of the newest small business partners with our local hockey team, the Jacksonville Icemen.

Okay, we realize that you might be scratching your head. Why a marketing agency like ours would see hockey as a opportunity to develop relationships in our community? Let us share a bit about how that journey unfolded.

Many may or may not recall that Jacksonville as a city has a history with hockey teams.

I am sure many are thinking of if not the current team, the Lizard Kings (1995-2000). Or perhaps the Jacksonville Barracudas (2002-2008). There is actually some hockey history that dates back even further. Dating back to a league that no longer exists the Eastern Hockey League. The first true professional hockey team was the Jacksonville Rockets (1964-1972). They played both in Jacksonville as well as shared space in St. Petersburg, Florida. Little did we know until we were discussing the opportunity to partner with the Icemen, that our owner’s grandfather was a part in bringing hockey to town back in the 60’s. We would be remiss if we did not also mention the Cleveland Barons that moved to Jacksonville only to shut down operations a year later. Unknowingly besides being a fan of the game for many years, our owner has some local hockey history as well.

With all of that history, we are thankful that hockey is back in Jacksonville!

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Which brings us to the 2021-2022 hockey season. A season that kicks off its first home game to a sell out crowd at the Jacksonville Vystar Veterans Arena. We announced the partnership briefly when we first signed up a few weeks ago. We like many other Icemen fans are looking forward to a fantastic All-Star season ahead. What better way to come together as a community than to cheer on our local team. Sure other sports teams have draw power, but local sports teams represent the community. A community we at HeartWired are proud to call our home.

Partnering with a small business within our own community to build relationships on and off the ice

If you take a moment and look at the Jacksonville Icemen website. You will see how involved they are right here in Jacksonville. Also you can see the other great small businesses that have decided to come alongside their local team. Many of these are small business owners just like us that see the value of being a part of something bigger than ourselves. Having the opportunity to not only cheer on the Icemen on the ice. Building relationships with other like-minded fans and business owners in the stands. As well as other moments off the ice during the season at various events sponsored by the Icemen.

We are looking forward to the drop of the puck and all the goals this year with the Icemen. If you would like to experience a game first hand, we would love to possibly have you as our guest, or put you in contact with one of the great team members at the Icemen. One advantage of doing business with a local team is they are able to cater more to your specific needs and budget. Joining the Jacksonville Icemen is a win win for everyone involved as we cheer on and support one another in our community.

See you on the ice!

The Next Big Thing, Five Years and Counting

The Next Big Thing, Five Years and Counting

September 16, 2016 will mark a day that I will personally remember forever. It was the day I filed official paperwork for our business to do business in the beautiful State of Florida. It was the day that our first fictitious name was filed. It marks the day our original and still existent domain name was purchased from GoDaddy. Five years ago today so many milestones were only ideas, and with the help of our HeartWired family they have become a reality.

As a small business that works with other small businesses and nonprofits, we realize the importance of recognizing the small achievements we have made along the way. We are well aware (sometimes a little more than we care for) that we cannot succeed alone. Today we celebrate us being supported by you. Whether you are a client, a friend, a business partner or a passerby… Thank you for supporting us!

Five years feels like forever ago and yesterday at the same time.

Things we would like to recognize that we have experienced over the last five years (this list is only part our/your story)

We have also had the pleasure to serve many local and global clients throughout our journey. Some of the clients only came to us for a season, while others have been here since the beginning. Whether you still receive services from us, or moved on for one reason or another. Once a client, always a friend and part of the HeartWired family. We are thankful every single day for the trust that people put in us to serve their business or organization.

On this special even of our anniversary, we want you to know that your trust and support has always been the biggest drivers for our continued growth!

So what does the next five hold in store?

Currently we are expanding our staff as well as resources. We just brought on new contractors who will be helping provide the level of service you have grown to expect. We are exploring new partnerships in order to be able to serve our clients better. We envision becoming a household name in the local Jacksonville community and beyond for providing purpose driven design and marketing for years to come. We look to the next five years as we did the last five years, with bold dreams, wide-eyed inspiration and the desire to do more to help others.

If you would like to become a part of our mission minded journey to become an agency that makes a difference reach out to us, we are always looking for great (preferably local) talent. If you know someone who can use our services, we love referrals, they are and always will be our favorite kind of marketing. If you would like to discuss your business or organizations goals and develop a strategy to help reach them, let’s talk, our discovery sessions are complimentary. Lastly if you have been positively impacted by us over the past five years we would love to hear about it. Lastly if you would like your voice to be heard, we love Google and Facebook reviews.

May the past five years be a drop in the bucket on the lessons learned, skills achieved and difference we have made. We are truly blessed and look to the future with anticipation on the joys and triumphs it will bring for you all!

5 Steps to a Successful #GivingTuesday Campaign

5 Steps to a Successful #GivingTuesday Campaign

Thanksgiving is right around the corner which means now is the time to be strategizing your #GivingTuesday campaign. You don’t need a high-level fundraising executive working for your non-profit to get your name out there among the masses. HeartWired Digital has compiled a list of 5 simple steps even the smallest non-profits can take to make #GivingTuesday2020 a successful and profitable celebration.

givingtuesdayStep One: Make it a Celebration

Great news! Your non-profit has survived 2020! That’s reason enough to celebrate! Turn your #GivingTuesday campaign into a celebration of what you’ve accomplished so far in 2020 and what you have in the works for 2021. Shift your mindset from “how to get people to donate” to “how to show people your cause is worth donating to”.

Are you building something new? Are you starting a new project? Is there a specific need you’d like to see met through these #GivingTuesday donations? Announce your project, set a goal, and provide a progress meter that stays up-to-date throughout your campaign.

Invite your current donors, volunteers, and followers to join you in celebrating and show them specifically how they can make an impact moving forward. Is there something measurable within your project that you can anchor a price to? For example, would a $20 donation provide warm bedding for a child in need? Would a $5 donation buy rice for a hungry family? Donors want to see how their money will be put to work, so show them what it will accomplish and why that’s worth celebrating.

givingtuesdayStep Two: Don’t Forget the Basics

With all the creativity and excitement that comes with building an effective #GivingTuesday campaign, it’s easy to overlook the basics. Here’s three things you don’t want to forget:

  1. Join #GivingTuesday- To participate in a #GivingTuesday campaign, you’ll want to register with givingtuesday.org. It takes about 30 seconds to register for their email list. Once you do, a toolkit of ideas, graphics, logos, and Canva templates become available for you to use. They don’t collect your donations. There’s not a list of official registered participants. This just gives you permission to use the #GivingTuesday name and logo for your campaign, which adds to your credibility as a non-profit.

  1. Make Sure Your Donation Button Works- The only thing worse than not receiving donations on #GivingTuesday would be not receiving donations on #GivingTuesday because your Donation button didn’t work. Seriously. Donate $5 to your non-profit right now. Make sure it works smoothly and that it is easy to find on your website. Don’t let inaccessibility or a technical glitch be the reason you lose donors.
  2. Pick a Project Leader- Decide right now who is going to take this ball and run with it. Who will be responsible for implementing these strategies? Who is going to communicate with the rest of the team and keep everyone on the same page? Make sure everyone knows who your point person is on this project and encourage your team to support him or her throughout the campaign.

givingtuesdayStep Three: Get Your “Why” Out

Why are you fundraising? Why does your organization exist? Why are you the logical, trustworthy choice for my donation? Your current donors know who you are but we want the rest of the world to know who you are, too. So, don’t just tell them, show them!

There’s a number of fun, trendy ways to get your “why” out there. You don’t have to reinvent the wheel. Consider adapting one of these already-successful campaign strategies:

  1. The Unselfie- Many successful non-profits such as The Michael J. Fox Foundation have profited greatly from using the popular hashtag #Unselfie throughout the month of November. Social media users simply hold up  pieces of paper in front of their faces that say, “I’m Giving to (non-profit)  Because (reason)”. They snap their Unselfies and post them on social media with the #Unselfie hashtag and any other hashtags that apply to the specific non-profit. Because the #Unselfie hashtag already has a large following, this is a fun and free way to spread the word about your cause.

  1. Create an “I Give Because” Video- Create and share a video of your current donors reading letters about why they give to your non-profit. Showcase ways people have thanked your organization for meeting the needs of people within your community.

  1. Share Impact Stories- Don’t wait until #GivingTuesday to share how you’ve been making a difference. The week before, share positive impact stories on social media as well as with your email list. Ask your current donors to share impact stories and create fundraisers on their social media accounts, as well.

  1. Involve Your Recipients- Do you have access to individuals your non-profit has helped? Don’t exploit them! That’s icky. But do ask them if they would like to be involved. Ask them to share their stories and to encourage others to give.

givingtuesdayStep Four: Turn Your Celebration into an RSVP-able Event Online

It doesn’t matter how excited you are about your party if nobody shows up. Use the scheduling tools of Google and Facebook to schedule an online “Event” on #GivingTuesday. When followers RSVP, they are sent reminders about the Event and will receive notifications when you go live, share posts, and give updates throughout the day.

Ask your staff, volunteers, donors, recipients, mail carrier, hairdresser, and your mom’s second cousin to share the Event, as well. Statistically, a low percentage of social media users actually show up to the Events that they RSVP to. Even fewer will donate. So saturating the web with your invitation is crucial to spreading awareness and getting your “why” out. Just don’t be spammy. Reach your audience organically and watch the donations roll in.

givingtuesdayStep Five: Follow-Up, Say “Thank You”, and Upsell Your Donations

Did your mother make you write Thank You notes after each birthday party? The sentiment is just as important to Jane and Joe Donor as it is to your Aunt Beatrice. Your donors want to hear from you again and not just when you need more money. Show them how their money has been put to work by sending pictures and letters of thanks from recipients of your organization. Thank them for helping you make a difference in your community. And for the love of financial stability, offer them an opportunity to continue giving on a regular basis.

It’s impossible to check-out online or at a brick and mortar store without being asked if you’d like to supersize, upgrade, or buy another for 50% off. So, make it easy for your donors to give regularly by upselling their donation. Have your web person add a monthly giving feature to your website. Need help with that? We’re happy to assist.

Bonus: Start on Monday

If Walmart can start it’s Black Friday sale a day early, your non-profit can get a jump on things, as well! Consider offering a special gift for donating on Monday, such as a sticker, magnet, ink pen, or anything else you might have a surplus of. No Merch? No worries. Enter everyone who donates on Monday into a drawing for a gift from your organization. Don’t make it something big that will make your donors question how you’re spending their money. Give away something small and personal or ask a business to donate an item that can be given away in your drawing.

Remember, this has been a difficult year but we have all pulled through it because we have pulled together. We appreciate the difference you are making in your own little corners of the world. Continue doing great things! And may your #GivingTuesday campaign be a phenomenal success.

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7 E-commerce Myths Debunked – Why You Should Offer E-commerce!

7 E-commerce Myths Debunked – Why You Should Offer E-commerce!

If we have learned anything this year, it is the importance of not only that businesses have a presence online, but also the ability to sell their products or services. Virtually overnight business were shuttered, out of business or scrambling for a new way of doing business. Yet many are still unsure if their website should offer e-commerce or not.

It used to be that e-commerce was thought solely as a way for people to sell tangible or perhaps digital items online.

People that once held the belief that they would never shop for clothes, furniture, car parts, whatever are now shopping that way almost entirely. Even before the pandemic department stores have shut their doors thanks to the emergence of Amazon and other e-commerce powerhouses.

Even while online shopping became a normal way of doing business, there were and still are many thinking that brick and mortar is the ‘only’ way to do business. In fact, we have actually been laughed at ourselves when we have suggested it to business owners, because it would not fit their “model”, or “e-commerce does not work for what we do.”

What if I were to tell you whether you sell physical products, digital products, services or even take donations, e-commerce can fit into your organization. In fact, it likely can increase your sales, no matter what products or services you offer.

This simple concept applies to consumers as well as suppliers and manufacturing. Sure it may mean you won’t need as many sale people in the future, but it also means you won’t need to need them.

Of course there are pros and cons to everything and there are also many misconceptions. It is the misconceptions that I am going to hopefully debunk, and in doing so the cons really won’t amount to much.

Myth #1

You lose the personal touch with e-commerce. Well, not if you are doing it right. Sure you can use AI, chatbots and all kinds of things to simplify the process. The personal touch truly is up to the business and whether they go the extra mile no matter how people buy. E-commerce should be an extension of the way you serve your customers, not a replacement.

Myth #2

Shipping is always so expensive. So is your time, gas and patience when you travel to a store. You avoid traffic, rude customers, pushy salespeople, and can shop in the convenience of your home. All without wasting gas or having to even get dressed. Sure the cost of shipping and handling can be elusive and at times feel like a bait and switch. If you have an idea what the product or service is worth to your customers, pricing them accordingly and being transparent about pricing including shipping, the convenience is worth the extra cost.

Myth #3

Online shopping is risky. If you are shopping at shady places perhaps. Personally I am more comfortable giving my credit card online on an encrypted site than I ever was when they swiped my card and gave me the carbon copy. There are some things to make sure your e-commerce website has to ensure customer safety.

  • Make sure you are using a SSL to encrypt transactions.
  • Use a hosting company that protect you from hacking, malware, and viruses.
  • Provide a privacy policy on your site how you use the customers information.

Myth #4

How do I know what I am really ordering, it might be from China. This is true, actually I just fell victim to this ploy and am still waiting for the product to make it through customs. Yet, again do you research, use a credit card with a protection plan. You can buy plenty of things from China at your local Walmart too, and guess what they ordered them online!

One way to ensure the comfort of your customers is to be transparent about your products or services. If you import, outsource or do anything that may raise concerns, tell them. Being upfront about your practices garner trust and your customers likely won’t care as long as you tell them.

Myth #5

I offer services I don’t need an e-commerce website! So you only like to sell your services in person do you? I mean that means you don’t promote them online, on social media or anything right? Why not give your clients a place to not only read about your products or services, but even schedule and pay for all online, 24/7? Or does that not fit your business needs?

Imagine coming into work and already having your calendar full with new clients, or having orders to ship. All of these activities can happen while you are not at work. Creating a business model to best serve your clients where they are, when they want.

Myth #6

I must always offer a discount to sell online. People that run their business based on offering discounts continually rarely win. Competing on price alone rather than offering more value is a slippery slope for any business whether online or in person.

In a recent KPMG study, a company’s sales team and their customers were asked what they thought were the top purchase criteria. Although, 60% of the sales team put price or discount at the top of the list, only 20% of their customers did the same. It was reported that delivery, reliability, accuracy and quality of service were the most important factors when choosing a supplier, outranking price.

Myth #7

Build it and they will buy. Like any website, any e-commerce site needs a bit more than just a great design and pretty pictures. So many people create sites and then get frustrated. They then fire their web designer because they did not get the ‘traffic’ or sales they wanted. Optimizing your site, whether e-commerce or other, takes skill, time and generally a budget. SEO is just the beginning. Without a strategy you likely won’t see the sales you hope for, at least not long-term.

As shopping online becomes more and more common, and part of the new normal, customers willingness to trust will wane. Click-bait will become more rampant and their ability to decipher a real ‘deal’ will become more difficult. Rather than using short lived strategies that do little beyond burn your cash, build a e-commerce strategy that will last.

We are at the beginning of an economic shift. We will see the the need for brick and mortar locations for many businesses go away. The time is now that your website should offer e-commerce, to prepare for the new way of doing business.

Why Reputation Management is Important to Small Businesses

Why Reputation Management is Important to Small Businesses

Turning your customers into advocate is any small business owners dream. Reputation management is how to influence the way people think about not only your brand but also you. Heard the saying you are your brand and your brand is you. Reputation of your brand has nothing to do with you as a person, so much as it has to do with people’s perception of you. Today that is based a great deal on Google searches, AI and reviews both good and bad.

Overview:

  • What is reputation management
  • How to control the conversation
  • Is there a difference between your reputation and your business’
  • Can you control what people read about you?

Reputation management has become a popular term that is used in the marketing, SEO, and online branding spheres. It goes by various names and service descriptions, but they all have the same goal in mind. The goal is to ‘manage’ the perception the public has about a person, a business, and in many cases both.

Reputation management defined

Activities performed by individual or organization which attempt to maintain or create a certain frame of mind regarding themselves in the public eye. Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation.

Business Dictionary

While there are many definitions depending on who you talk to. One thing that remains consistent about reputation management is it is an attempt to control the way people think.

1. Start where your customer start

We spend the vast part of our days online, so do our customers. Unfortunately if you know anything about the internet, you should know is it not always true or accurate. It is even more true when people read things about you online, as you have no control over the context as to what they read or where. In other words, protect your brand always, and make sure you represent your brand both on and offline.

Your reputation and that of your small business lives, breathes and potentially can be destroyed online. What people read about you and your business is sometimes just as true as the news. It is up to you to protect your brand, as well control your reputation. Reputation management in a digital world can be similar to having a public relations expert online 24/7 listening as well as controlling the conversation about your brand.

2. How to control the conversation in a crisis and everyday

Ever read something about a person or a business and jump to a conclusion based on what you read? Of course you have, everyone has. In fact we many times are quick to share a story on social media before ever checking to see if it is true. In moments a person or a small businesses reputation can be in crisis. What if you or your business was not listening and did not know until ti was too late and the damage was done.

The best way to survive a social media backlash is to avoid one. Be mindful that anything you post can potentially be seen by many, many people.

The Hartford

One way to obviously avoid some missteps is to not make them yourself. General rule of thumb, don’t say or do anything you would not be proud to show your grandmother. Stay away from tasteless jokes, politics, or anything that can be divisive, and we all know anything can be construed as divisive with the right audience. Remain vigilant in keeping in touch with the pulse and climate of the world around you. Something that was poignant and funny yesterday could be trite or devastating today.

Simple steps to take to control your reputation

  • Read what you post, reread it before you post.
  • Just because you think it, does not mean you have to say it
  • Compassion and sensitivity go a long way
  • Represent what you want people to see with every post.

One way to know what people are saying about you or your company is to listen. This goes beyond just reading (and responding) to their reviews of you. Create listeners on Google Alerts or other places that will alert you every time you, your tagline, or your business are mentioned. Pay attention to your social media channels, or hire someone to monitor them for you. Plenty of people and businesses have been ruined by a simple tweet, you don’t want you be next.

3. You are your brand, and your brand is you

Somewhere along the way people have felt that they can speak their minds on social media, blog posts, and other mediums as themselves and think it won’t reflect their brand. Newsflash you are your company and your company is you. Anything you say or do is associated with your brand and vice versa. When you are concerned about your reputation management strategy for your business then send an off color tweet, that causes mixed signals for the public.

We see time and time again owners of large corporations have to make public apologies for something they said “privately”, the same thing happens with small businesses and their owners. Being authentic in your messaging is key for a brands reputation. The same kind of social responsibility should be used when speaking as yourself.

So how can reputation management help? It is simple, yet complex. One way control your online reputation is to provide digestible content for people to find. Without getting too technical, you want others to be talking about you as well as your brand in a positive light on a regular basis.

I am sure if you ever worked for a big corporation, or simply read a magazine or newspaper you have seen a press release or two. Or perhaps you were getting ready to buy a new product like a book and all of sudden the internet was inundated with reviews before it hits the shelves. These are a couple of examples on how brands both big and small are controlling the conversation. Tactics like these can be used to manage the reputation of small business like your own.

4. Why online reputation management and can you really control the conversation?

Online content can circulate in literally second and the way people perceive your brand can change forever. All you have to do is look back on brands and people who were convicted in the courts of public opinion whether true or not. All it takes is a tweet, a Google review, or a Facebook post and things can spiral out of control.

One way to control the conversation is to provide people something to talk about as well as increase you ranking authority. You can do this by creating press releases, blog post, whitepapers, social media campaigns, and organically grow your online reputation by providing authentic links to connect to your brand.

Another way is to use customer reviews to their fullest. Whether you focus on Google, Facebook, Clutch, Yelp, wherever you get reviews, respond to them. One step that is just below a negative review is one that is not responded to good or bad. If it is a positive review, thank the customer for their valuable feedback. If it is a negative review, apologize if you were wrong, acknowledge them even if you were not. However do not argue with them in the comments for the whole world to see. Take the conversation offline if you can, make amends if necessary. Arguing in a public forum, simply makes you look bad.

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So, how is your reputation management process working?

Reputation management is an important part of owning a small business in today’s word full of tweeters, Instagramers, media outlets and keyboard warriors. In seconds your brand can be tarnished, and its effects can last for years to come. Many people are likely thankful they lived their younger years before the internet, as now the lasting stain of someone’s opinion can last forever.

Reputation, while much of it cannot be controlled, you do possess the abilities and in some cases rights to sway the power it holds. If you would like to learn more of how to expand you online reputation in the forms of content creation, guest posts, press releases and more let us know we would love to help. Contact us to learn more on how we can help

5 Tips on How to Keep Marketing Compassionate During COVID-19

5 Tips on How to Keep Marketing Compassionate During COVID-19

The past few weeks have been one for the record books. We all have been forced to adjust amid this latest pandemic COVID-19. Personally, social distancing is a bit of a normal daily routine as is washing our hands. However, the latest events have even introverts like us a bit weary.

Our company is used to working remotely so that has not been a huge change for us. Our daily operations, along with the closures of vendors, clients, and a shift in our normal activities has been a cause for reevaluating our processes.

During these uneasy times, there are a lot of questions we keep hearing from other small businesses as well as other agencies. Many of these questions surround marketing, and how or even if they should be promoting themselves or their services during times of fear. Should we talk about COVID-19? Will we keep selling while people are cutting back? Shall we discuss the things we are doing to keep our customers safe? How much is too much or how little is too little as far as our level of communication and transparency?

So many questions, it is all a bit overwhelming to consider, isn’t it?

At HeartWired Digital, we put a great deal of effort into being transparently human in everything we do. Compassion for others is our focal point as we believe that people are the pulse of our business. We do this with intention, and even when we are in crisis as many would say we are now, we do our research first before being compulsory in our messaging.

Would it be easier to jump on the pandemic bandwagon and use fear of the unknown as a tactic? Possibly. Is it better to use a knee-jerk reaction to a media story? Or to change our message in order to fit the mainstream? Perhaps. You will not find us or hopefully our clients doing either though. In times of uncertainty, do you need to adjust your sails? Absolutely! Do you need to quit marketing and start placating to the whims of others? Never!

We have put together some tips on how to effectively (and compassionately) market your business during the COVID-19 crisis.

First and foremost before we even jump into that, one thing you should NOT be doing at this time is…

“Don’t use fear to get sales!”

This should go without saying, but so many messages out there are manipulating peoples’ emotions by focusing on fear. This is the time to be transparent and provide security rather than take advantage of a vulnerable population. Do things now, that provide even a higher level of sensitivity than you may even normally provide. The way we as businesses behave in times of need will reflect in loyalty from your customers in times of comfort.

Now back to the tips businesses can use to keep marketing compassionate during COVID-19.

Tips on How to Keep Marketing Compassionate During COVID-19

While we are in uncharted waters for our time as far as marketing goes, or just business in general. While it is okay to market, in fact, we encourage you to market your brand during these uneasy times versus stopping. It all takes a different level of sensitivity to your message as well as what your clients need.

Your Emails May Need Rewriting

Many companies write their marketing emails weeks if not months in advance and then schedule them using their CRM. While this is a great practice to ensure that you have campaigns running while creativity may be lapsing. The emails you wrote in February quite possibly are not the right message you should be using now. A good practice is to review your upcoming emails to ensure they are empathetic to the time we currently are surviving in.

Social Media Marketing for Information Rather Than Sales

Advertising dollars should be spent on social media marketing as you usually would. In fact, you may even consider increasing them with the upcoming bonuses from both Google and Facebook while available. Your message likely needs to adjust. Right now many people have slowed or even suspended their spending. Rather than advertising for sales, now is the time to be marketing to build. Build your list by providing more value through your marketing.

Market Value for Sales Later

People are scared and they don’t know what the economy looks like tomorrow. Many small to mid-size businesses are struggling to keep their doors open. The last thing they need or want is another sales pitch. If you have the capacity to focus beyond tomorrow and offer more value today for free, you will be remembered. They will remember the one that provided empathy and were willing to give away their content during times of uncertainty. If you are constantly pitching people to buy during your “Coronavirus Sale”, you likely are losing more customers than you will ever gain.

It’s Not About You, It Never Was.

People like to know that the businesses that they give their hard-earned money to, care about them. Let me rephrase, people like to have a relationship with the local businesses they support. This means your messaging needs to reflect your community. If you are providing different hours, better pricing, or new services during this time, let them know. People will care more about that than hearing how you are washing your hands, cleaning after your customers, and have stockpiles of toilet paper. Those are all things people take for granted that you are already doing on a daily basis, they really don’t want to read about it in your newsletter or on your website.

Make Sure Your Business Can Be Found

How we all are used to doing business has likely changed forever, or at least in part. The new normal will look a bit different than the way small to medium-sized businesses do business. One thing many realized quickly as the COVID-19 pandemic unfolded is they needed a way to be found. Many businesses resorted to marketing their message on solely social media since they did not have a website. Unfortunately, everyone did that and therefore their message likely was muted if not blocked entirely. Having a website, even a simple brochure site has become vital. Not only in times when everyone is online but also when we return to our new normal.

Prepare Now for Tomorrow’s Surge (Extra Tip)

Whenever there is a crisis that affects our economy, especially an economy as strong as ours was before this all started, you need to be prepared for the surge. People are resilient. They will be looking to grow their business and make up for lost time and income. One way to prepare your business now for the surge is to ensure not only your message but also your SEO, your brand, your story, will all resonate and have a long-reaching effect. While we are in this “stay at home” model for the short-term, businesses need to be working on the long-term as far as their marketing goals and strategy.

Wrapping Up

At HeartWired we have always tried to meet our customers where they are (currently this includes Zoom meetings, Chats, Email, etc.). The more businesses are able to be flexible and adjust to the changing times, we increase our chances of not only survival but growth.

We understand these are uncertain times and hope that you have been able to gain some insight on how to adjust your marketing accordingly to the brand new world we live in. The ability to pivot and adjust your verticle markets allows your business to grow even during times like these.

Empathy and compassion for others will gain more loyalty in the long run than any other marketing campaign you and your creative team can come up with.

If you would like to discuss how HeartWired Digital Solutions can help your business grow, please contact us online or give us a call 904.660.5185.

Stay healthy and safe everyone, together we are stronger.